Live at The Vision Lab: Digital Media Strategy Q&A

Candidates are discovering employers differently than they were even a year ago. AI tools are becoming part of the candidate journey, search behavior is shifting, and platforms like ChatGPT are introducing entirely new advertising opportunities.

So, what does that mean for your digital media strategy?

Shaker’s Sara Hartmann, VP of Digital, and Jen Whitson, Director of Digital Marketing, had a candid conversation in The Vision Lab to discuss what really matters: building a strategy that drives sustainable results.

They explored how candidates are using AI to research employers, evaluate opportunities, and shape perceptions before they ever click apply, and what emerging AI-powered platforms mean for employer brands and talent acquisition teams.

Topics covered:

• What the launch of advertising in ChatGPT could signal for the future of digital media
• How AI-powered search and discovery are changing candidate behavior
• Where experimentation makes sense and where it’s a distraction
• What talent teams should evaluate before investing in emerging channels
• How targeting, measurement, attribution, and ROI are evolving alongside new platforms
• Practical steps to strengthen visibility and performance right now

If you’re looking for an honest take on where digital media is heading, what deserves your attention now, and how to separate meaningful shifts from passing trends, this session is worth your time.